What a tradesperson's website needs

A website for tradesmen and women needs to make one thing easy: calling you. That means a number people can tap to call from any page, the areas you cover, photos of jobs you have done yourself, and proof of the registers your trade requires, all clear on a phone screen.

Someone looking for a tradesperson may well be on their phone, standing in front of the problem. Everything below is about getting them from the search to the call.

A number they can tap, on every page

Put your phone number at the top of every page, as a link that rings you when it is tapped. On a phone, a bar fixed to the bottom of the screen with Call and WhatsApp buttons keeps it in reach however far down they scroll. Some people would rather not phone, so give them a WhatsApp button and a short contact form as well.

Say when you answer the phone and when you reply to messages, so nobody is left wondering why a Saturday call rang out.

The areas you cover

List the towns and areas you work in, in plain words, on your home page and your contact page. Someone in a village next to your patch should be able to see at a glance whether you will come out.

Use the same areas on your Google Business Profile. Google says a business that does not serve customers at its address should remove the address from its profile and list the areas it covers instead, up to 20 of them (Google help, checked October 2026). How to set up a Google Business Profile when you work from home covers the steps, with Google’s own menu names.

Photos of your own jobs

Photos of work you have actually done are worth more than any number of stock photos. A finished bathroom, a tidy consumer unit, a before and after of a driveway: they show the standard of your work in a way words cannot.

Ask before you photograph someone’s home and before you put it on your site, and leave out house numbers and anything that shows where it is. If you use any photo you did not take yourself, you need permission from whoever owns it. What to get ready before you hire a web designer covers photos and permissions in more detail.

Proof you are registered

For some trades this is not optional, and customers can check it.

Gas is the clearest case. The Gas Safe Register says that by law, anyone carrying out work on gas appliances and fittings as part of their business must be registered with it (Gas Safe Register, checked October 2026). Customers can check a business on the register by its trading name or registration number, and each engineer carries a Gas Safe ID card with a seven digit licence number (Gas Safe Register, checked October 2026). Its brand policy says only registered businesses may show its logo or a registration number, and only with the trading name they are registered under (Gas Safe Register, checked October 2026). So put your registration number on your site, next to your business name exactly as it appears on the register.

For electrical work in homes in England and Wales, GOV.UK explains that competent person schemes let registered tradespeople certify that their own work meets building regulations, instead of the customer applying for approval (GOV.UK, checked October 2026). Customers in England and Wales can search the Electrical Competent Person Register by company name to see whether an electrician is listed (checked October 2026). NICEIC and NAPIT have their own searches as well (both checked October 2026).

The same idea applies to other schemes. TrustMark describes itself as the only UK government endorsed quality scheme for work in and around the home, and FENSA as a government authorised scheme for replacement windows and doors in England and Wales. Both have searches customers can use, TrustMark’s and FENSA’s (all checked October 2026).

Only show logos for schemes you actually belong to. TrustMark tells customers that its logo gets used by firms that are not registered, and to check on its own search if they see it (TrustMark, checked October 2026). Under consumer law, showing a trust mark or quality mark without permission is one of the practices the Competition and Markets Authority’s guidance lists as banned (GOV.UK, checked October 2026). The best thing you can do is link each logo to the register, so a customer can check you on it.

Reviews, in the customer’s own words

Reviews matter to people choosing a tradesperson they have never met. Show them on your site in the customer’s exact words, with a link to where they posted them, so anyone can check they are real. That is how the one review on my own site is shown. How to get more Google reviews without breaking the rules covers asking for them properly.

Pages that load on a weak signal

Someone standing in a flooded kitchen needs the page to load straight away. Keep the site light: compressed photos and no video that plays by itself. Every site I build is plain files rather than a database, so pages load quickly on an ordinary phone signal.

What it costs with me

If three pages are enough to say what you do, where you do it and how to get in touch, that is Starter, at £500. If you want a page for each service, so each one has its own chance to show up in search, that is Business, at £1,500 for four to eight pages.

Both include the tap to call number, the WhatsApp button, the contact form and your Google Business Profile set up to match the site. Websites for tradespeople sets out how each package covers a trade site, and the prices page has everything side by side.